Best Email Marketing Service for Senior Entrepreneurs

Starting an online business as a senior entrepreneur is both exciting and challenging.

I had piddled around online before I retired. Never made any money, but had a general idea of how stuff worked online.

During the excitement and challenges, too many seniors skip a crucial step: building and nurturing a list of dedicated subscribers. You've probably heard the saying, "The money’s in the list." It's true, and it's a fact you can't afford to overlook.

Why Building Your Email List is Critical

It’s easy to feel discouraged when you start with no list at all. Many people find themselves frustrated, focusing on the lack of subscribers instead of taking the steps needed to grow their list. But here’s the thing: that list is your key to success.

Sure, in the beginning, it might feel like a lot of effort for very little reward. Maybe only one or two people sign up in the first week. But imagine this: a few months down the line, you’ve got 5,000, even 10,000 loyal subscribers who eagerly open every email you send. That’s the power of starting small and staying consistent.

The effort you put in now can pay off in the long run, transforming your email list into a powerful, money-making tool that supports your business by helping your customers with what they need.

The Best Time to Start? Right Now!

The best time to start building your email list is today. If you’re just getting started online, make list-building a top priority. Don’t fall into the trap of thinking you need to wait until you’re successful before you begin. List-building is part of the journey to success, not the destination.

Your email list isn’t about bragging rights. It’s about creating a resource that helps your audience, plain and simple. The sooner you start, the better. Don’t wait until after you’ve launched a product or gained some recognition to start collecting emails.

If you’ve recruited affiliates for a product launch, make sure you’re capturing the names and email addresses of those who purchase your product. This allows you to follow up with them later, offering more tips, resources, or products they might find useful.

Getting Started with List Building

So, how do you begin building that all-important list? One way is by launching a product of your own and having affiliates promote it to their subscribers. Platforms like Warrior Plus can handle this for you, sending out confirmation emails to new subscribers who opt in.

Another great strategy is to offer a freebie, like a report or an email series packed with tips. Create a landing page that highlights what’s in your offer, and drive traffic to it. You can promote this opt-in form on your blog, where regular, relevant content will attract visitors who are interested in what you have to say.

Choosing the Right Email Marketing Company

With so many tools and software out there, it’s easy to feel overwhelmed, especially if you’re on a fixed income. The last thing you want is to invest in a tool that won’t last or doesn’t meet your needs.

Stick with one of the top email marketing companies—Aweber, GetResponse, SendSteed, or MailChimp—reliable names that have stood the test of time.

I use SendSteed. It's simple to use and, like all the best email companies, they offer more options than I will ever need. Plus, since 2008, SendSteed has offered a Free Lifetime Membership.

Look for a company that provides strong customer support and educational resources, like SendSteed's Side-By-Side Tutorial System. These can be lifesavers as you navigate the ins and outs of email marketing.

Mastering Broadcast vs. Follow-Up Emails

Once you’ve set up your free gift and email marketing account, it’s time to start connecting with your subscribers. But what kind of emails should you send?

There are two main types: follow-up emails and broadcast emails. Follow-up emails are scheduled to go out at specific intervals after someone signs up. They’re perfect for delivering a series of tips or information over time. For instance, you might set up a two-week email series called "14 Walking Tips For Seniors," with one email going out each day.

Since follow-up emails are sent to every new subscriber, they need to be evergreen—relevant no matter when someone joins your list. Avoid talking about current events or topics that might become outdated.

Broadcast emails, on the other hand, are one-time messages sent to your entire list or a segment of it. These are great for timely updates, special offers, or news that won’t be relevant down the road. Just keep in mind that if you’re using both types of emails, a new subscriber might receive a follow-up email and a broadcast email on the same day.

3 Types of Emails Every Senior Entrepreneur Should Send

Worried about what to say in your emails? Don’t be. Email marketing is just like having a friendly chat with your subscribers, and there are three types of emails that will help you build that connection.

Value Emails: These are the tips and advice your subscribers signed up for. They’re looking to you for insights that make their lives easier or better. Don’t worry about whether the information seems too basic—what’s obvious to you might be a game-changer for them.

Free Gifts and Goodwill Emails: Give your subscribers a reason to stick around. Besides the initial freebie they received for signing up, surprise them with additional gifts or exclusive offers. This could be anything from a discount coupon to early access to a new product.

Promotion Emails: These are where you can start seeing some income. Whether you’re promoting your own products or recommending others as an affiliate, these emails are a natural part of the process. Your subscribers trust you to guide them toward smart purchases, so don’t be shy about sharing valuable offers.

Tips to Make Sure Your Emails Stand Out

Like you, your subscribers probably receive emails from other marketers, too, so you need to make sure yours stand out. Here are a few tips:

Be Consistent: Regular emails help your subscribers remember who you are and why they signed up. If you only email sporadically, they might forget about you, or worse, think you’re spamming them.

Personalize Your Emails: Share little bits of your life. It could be a story about your weekend or what you’re planning in your garden this Spring. These personal touches build familiarity and trust, making your subscribers more likely to stay loyal to you.

Engage with Your Subscribers: Email marketing shouldn’t be a one-way street. If a subscriber replies to your email, take the time to respond. You don’t have to offer free coaching, but a simple acknowledgment can go a long way in building strong relationships.

Email marketing might seem daunting at first, but it’s really just about sharing your knowledge and insights with people who want to hear from you. It’s simple, it’s enjoyable, and it can be incredibly rewarding both personally and financially. So take the plunge—your subscribers (and your business) will thank you!

I wish you well.

~ Mike Howell from Tulsa, Oklahoma.

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Have a great day!